So what now for The Cloud?
The word on the street is that now the Government has said it’s over to Auckland to do what it wishes, there is a strong reluctance to tear it down, we’ll keep it for at least another five years, but no one seems to have a clear view of what use it will have.
BIZARRE: “I wandered lonely as a cloud ” watching rugby on TV
The Cloud, we may recall, was thrust on us good folk by the Government who were under the impression, aided by the powerful IRB, that people needed somewhere prominent to drink and watch the games.
The Cloud: From a distance it’s interesting…
It would serve as a visible marketing enticement to the RWC on the re-invented Queens Wharf along with the tarting up of an the old shed as literally a booze barn of old.
The term Party Central with its binge alcohol connotations was cleverly worked out of the language and replaced by the more family friendly term RWC Fanzone and billed as a place people could watch the TV matches on a big screen.
FANZONE: Party Central morphed into the RWC Fanzone but it was still a place to drink
In the end, the nation got collectively into the RWC so it did not need extra marketing but some people did feel the need to have a shared experience somewhere while watching the games.
The Queens Wharf become especially a fashionable new place for typically faddish there-to-be-seen locals who deserted their Ponsonby haunts plunging those businesses into financial hardship during the Cup.
The Cloud, made of structural steel, timber, opaque fabric PVC, glass and clear ETFE, is interesting but not an iconic waterfront Sydney Opera House for Auckland.
Even the most sceptical like me have found it has certainly strangely grown on me especially when viewed from the Devonport ferry or a distance.
THE CLOUD: Hang out, drink, watch TV, look cool
During the RWC, it acted as a TV media centre for SKY to broadcast from and also served a good purpose as a trade exhibit area for overseas visitors and for the Pacific island leaders forum held just before the RWC got underway.
INSIDE: The Cloud was used for the Pacific Islands expo
But as an expo place, it’s relatively small and competes with the new nearby Viaduct Events Centre at Wynyard Quarter.
Anyway Sky City plans Auckland’s main international exhibition area with their gifted convention centre in return for some casino concessions from the Government.
Shed 10 was given a $4 million makeover, painted, repaired to make the roof watertight, given new doors,and power, water and telco connections added to the nearly 100-year-old building.
SHED 10: A real Kiwi booze barn
That now seems destined to act as the customs processing shed for the fast-growing cruise ship industry until a proper cruise terminal is build on Queens or Captain Cook wharf.
A look at the rough edges of our unplanned CBD landscape reveals sadly that Auckland is a city that has had various projects forced on it as some whim of the moment or bad planning decision.
Should we thank Murray for The Cloud and find some use for it or dismantle it as happened to the big rugby ball yesterday?
Or say no more temporary fixes until we have the proper debate about Auckland’s precious waterfront, led by the draft waterfront Plan?
I think we should do something uncharacteristic in Auckland planning and take a deep breath and think carefully before doing anything. Your thoughts?
This stunning purpose-built pavilion will host concerts and large-scale events, as the extended RWC 2011 Fanzone (with two giant screens), events for media and business guests, and a special showcase of New Zealand innovation. It also features taste at the cloud, running throughout the 45 days of the tournament.
The Cloud illuminated at night The Cloud illuminated at night Taste at The Cloud Le cordon bleu New Zealand culinary match Taste at the Cloud Goldenhorse – Live at The Cloud
The Cloud is the hub of the nationwide REAL New Zealand Showcase, presenting New Zealand’s innovation and creativity through displays and activities highlighting food, wine, fashion,marine, aviation, forestry, seafood and aquaculture, agribusiness, ICT and so much more.
Watch Jo DeFazio talk to TVNZ’s Nadine Chalmers-Ross about the great opportunities being in The Cloud and part of the NZ 2011 Business Club present to the wine industry.
Watch TVNZ’s Nadine Chalmers-Ross talks to Michael Barnett live from The Cloud (Friday 30 September) about the innovations showcase in The Cloud.
Live at The Cloud
For more intimate performances by some of New Zealand’s best loved artists including Goldenhorse, Don McGlashan and The Adults head to The Cloud. All shows start at 8.30pm.
Find out who’s playing
Late night at The Cloud
Stick around after the big matches to hear some of New Zealand’s best DJs and electronica acts including P Money, Nick D & Yewala Soundsystem and DJ Sirvere.
Find out who’s playing
NZ Innovations @ The Cloud (26 Sept – 20 Oct)
An exhibition of great New Zealand design and innovations across a range of fields, which including displays, panel discussions, and opportunities to meet designers and design experts. Come on down and see the best of New Zealand in The Cloud. Find out more
Take a close up look at some the innovations on show at The Cloud.
Taste at The Cloud
Taste at The Cloud is a deeper journey into New Zealand’s exceptional food and beverage. The world knows we have top quality lamb and outstanding sauvignon blanc, but there’s lots more for you to discover. Get your Taste passport and take a trip through the four food zones: seaside, rural,winery/orchard and urban. Try signature dishes designed by some of New Zealand’s top chefs with perfectly-matched beverages and get to the heart of what modern New Zealand cuisine has to offer. Tickets are available for purchase on site in The Cloud or at tasteatthecloud.co.nz. Open daily.
Brancott Estate produces premium New Zealand wine, including the original Marlborough Sauvignon Blanc. More than 30 years ago, Brancott’s pioneering founder asked: “What if we planted Sauvignon Blanc grapes in Marlborough?” This curiosity led to the creation of the iconic Marlborough Sauvignon Blanc style, one that has redefined the New Zealand wine industry. The Brancott Estate Wine Bar in The Cloud showcases their award-winning wines throughout RWC 2011, including wine tastings with Brancott Estate winemakers. Open daily.
Le cordon bleu New Zealand culinary match – New Zealand vs France
Come to The Cloud to witness New Zealand take on France in a battle of the pans. Watch former French rugby player Olivier Magne and Le Cordon Bleu Executive Chef Philippe Clergue take on former All Black captain Tana Umaga and celebrity chef Al Brown cooking up the best of New Zealand’s produce.
Thursday 22 September | 5.30pm – 7.30pm – see more events on Thursday 22 Sept
New Zealand Fashion Week
The best of New Zealand Fashion Week is presented in a designer showcase selection show on New Zealand’s longest catwalk.
19 – 20 October – see more events on 19 – 20 October
AV in The Cloud
Two AV screens, each measuring 17.57 metres by 4.39 metres, will dominate the inside of The Cloud.
One screen features a film produced for New Zealand Trade and Enterprise by Michael Barnett and the Gibson Group with soundtrack by leading New Zealand composer Gareth Farr. The other screen will play a REAL New Zealand Showcase compilation. Together, they tell the master story of The Cloud, “We Do Things Differently Here”.
On peak match days, The Cloud will complement RWC 2011 Fanzone – Shed 10 as it becomes part of the Fanzone with the Rugby shown on the giant screens.
Watch “We Do Things Differently Here”
The Cloud is a temporary structure on the western edge of Queens Wharf. It was erected to accommodate Auckland’s commitment to host an inner-city Fanzone, festival and showcase event during the Rugby World Cup 2011.
At almost 180m long, The Cloud can accommodate up to 5,000 people. Its’ ground floor area can be split into four segments, which means the building is able to cater for a range of showcase and festival events occurring at the same time. The mezzanine space at the northern end of The Cloud is ideal for VIP hosting.
To find out more about hiring The Cloud for your own event click here
The Cloud Facts
Building dimensions: Length 178.5m
Ground floor area 3400sqm
Covered atrium area 443sqm
Mezzanine floor area 512sqm
Mezzanine balcony area 75sqm
Total building capacity: 5000 people
Mezzanine capacity: 200 people
Materials: Structure: steel with timber detailing
Roof: opaque fabric PVC
Walls: mix of glass and clear ETFE
Cost: $9.8 million